最纯粹的瑜伽—访“悠季瑜伽”创办人尹岩

夏日渐远，秋风送来了丝丝凉意。在这个悠然的季节，京城著名印度瑜伽会馆“悠季瑜伽”7岁了。于是，我们有足够的理由走进中国瑜伽行业的领军“悠季瑜伽”的创办人——尹岩。

人民画报：首先祝贺“悠季瑜伽”成立7周年，从2003年8月创办“悠季瑜伽”到现在，您和悠季一起走过了7年，这一路走来，您现在有何感想？

尹岩：“悠季瑜伽”这7年，我最大的感受就是，曾经的付出，曾经的追求和努力，它必须依附在一个更核心的上面，它才能拥有一个更实在的意义。其实我做瑜伽会馆的工作很忙，工作量比之前做《ELLE——世界时装之苑》主编多很多，但我的实实在在的收获比做主编多很多，这收获其实不是钱，也不是个名望。其实对外你永远都是虚名虚利，多大名算名？多少钱算钱？它是虚的，你永远都在一个不知足的状态。七年的瑜伽，告诉我事业必须要为你的真正的自身成长贡献力量，而不是把我们的生命贡献给事业。这也是我不惑之年的感受吧。

人民画报： 如果用一句话来总结这七年的感受，您最想说的一句话是什么？

尹岩：我感谢所有的困难。

人民画报：“悠季瑜伽”为了7周年庆典做了哪些准备工作？

尹岩：主要是整个团队在忙，我这边做的工作主要是定位，每年的周年庆典的定位与“悠季瑜伽”的发展都有深深的联系。

这次的定位，首先是感谢会员，让会员高兴，其中包括安排了最佳会员的颁奖的环节，表示对这么多年跟随“悠季瑜伽”一起成长的会员的感谢；其次是让所有的员工亮相，我发自内心感谢“悠季瑜伽”的整个集体团队。有今天的悠季，我真的是很感激。这次7周年庆，比以前任何一次周年庆团队协助的都更好，这一次的赞助商也是最多的，周年庆的形式比以往更市场化的，更专业了，更多的是把“悠季瑜伽”的周年庆办成一个生活方式的展示，一个生活方式的互动。

人民画报：北京有很多瑜伽馆，“悠季瑜伽”最大的竞争优势是什么？

尹岩：首先，“悠季瑜伽”是一个专业化操作的企业平台，它是按照真正的企业运营去操作的企业。

第二，我们不仅仅是简单的去做一个瑜珈会馆。我最初的抱负是把印度纯粹的瑜伽在国内分享，给这个领域带来更专业的、更同步的发展信息，“悠季瑜伽”的出版、“悠季瑜伽”的专业培训、“悠季瑜伽”每年组织的瑜伽行业顶级大师讲座、瑜伽文摘、瑜伽老师的培训等都是为了这个行业更大的发展，更多的是为这个行业做事情，而不是单纯的为了我们的财务报表做事情。其实我觉得有些东西，它的意义是最重要的，不是只有钱才是获利，这种获利最关键的是你用了有限的钱，去做了很有意义的事情。

第三，“悠季瑜伽”拥有非常专业的员工团队和瑜伽老师，有像莫汉老师这样专业、权威的人才。我们是一个很敬业、很真诚的团队，而且是很瑜伽的团队。所有这些让“悠季瑜伽”拥有别人无法复制的核心竞争力。这点是“悠季瑜伽”的幸运，也是老天的眷顾。

最后，“悠季瑜伽”的会馆、加盟、出版、培训，这四个都是在一个产业链上。对“悠季瑜伽”来说，最重要的是会馆、教培、出版，加盟是今年才开始慢慢做，瑜伽产品还是放在后面。

Pure Yoga

-- An Interview with Yin Yan, Founder of YogiYoga (China)

Text by Liu Xiulan  Photographs by Dong Fang

The pleasant autumn breeze blowing away the heat of another sweltering Beijing summer marks the seventh anniversary of the founding of YogiYoga (China). Over the years since its inception, Yin Yan, founder of the studio and a leader of the yoga business in China, has endured many ups and downs. Not long ago, China Pictorial interviewed Ms. Yin at her studio.

CP: First of all, congratulations on the seventh anniversary of the founding of your studio! What goes through your head when tracing your footsteps since YogiYoga was established in August 2003?

Yin: Thank you. What’s on my mind is that every step I took was linked to core ideals. When I quit my job as editor-in-chief of Elle China, I became busier than ever with YogiYoga, which has given me a better sense of achievement – far beyond measurable financial gains and bubble reputation. There is no greater calamity than being consumed by greed. These seven years have taught me that my career should serve my personal growth instead of devoting all of myself to my career.

CP: How would you summarize the past seven years in one sentence?

Yin: I appreciate all the setbacks.

CP: What’s your plan to celebrate your seventh anniversary?

Yin: My team is working on it. I’ve been pondering our primary direction, which changes every year as our business moves on.

The aim for this celebration is to entertain my team and all YogiYoga members with things such as an awards ceremony. I can hardly imagine where I would be today without them. We are lucky to have more sponsors today than before for the celebration, which is more professional and market-oriented. I’d like to use the celebration to showcase and foster interaction with a brand-new lifestyle.

CP: There are many Yoga studios in Beijing. What’s your brand’s advantage?

Yin: First, YogiYoga is an enterprise that provides professional services.

Second, it is not simply a yoga studio. My hope was to share the most authentic yoga from India and to make yoga in China more professional. Over the last few years, I’ve immersed myself in many campaigns, such as publishing books on YogiYoga, providing professional training, and organizing regular lectures by top yoga masters. It’s all for the good of the industry rather than for our company’s financial statements. Money is not everything. What matters more is to use the limited funds on the most meaningful endeavors.

Third, I take pride in my team, which is composed of highly-experienced professionals and teachers, like Yogi Mohan. It’s a dedicated and sincere team of pure yoga. My team and I feel blessed.

Finally, we have built a chain consisting of studios, franchises, publication, and training.

It’s just the beginning of YogiYoga.